Fair-Trade Principle Nine: Promoting Fair Trade
Fair Trade is becoming a popular concept, but unless explored and seen in practice, it’s a hard concept to understand in depth. Seven Women supports and applies the principles of Fair Trade in the grass roots development project we have created.
The Seven Women organisation raises awareness of the aim of Fair Trade and of the need for greater justice in world trade through Fair Trade. It advocates for the objectives and activities of Fair Trade according to the scope of the organization. The organization provides its customers with information about itself, the products it markets, and the producer organizations or members that make or harvest the products. Honest advertising and marketing techniques are always used.
More than fair trade, our work raises the issue and importance of women empowerment and seeks to dispel myths and challenge the beliefs that are associated with disability.
While we apply the fair trade principles, at our project in Nepal- we do not engage in much advocacy for fair trade alone. In Australia we use fair trade as a concept to promote what we do within. Honest and marketing teqniques are very important to us and we uphold these values at all times.